Our methodology draws upon three fields: 1. Management Science. Management science, also referred to as operations research and decision analysis, studies how decisions are made, quantitative and qualitative tools which can be applied in making decisions, as well as the strengths and weaknesses of such tools. 2. Value-Based Management. Value-based management is essentially about making decisions which create value for investors. It is a philosophy applied by many companies who believe that making an accounting profit is not enough, and that shareholders (not just lenders) also deserve a return which rewards the risk they have taken in investing their capital. Notably, in order for this return to be sustainable value based management proposes that the needs of all stakeholders be considered, i.e. customers, employees, and the wider community. 3. Systems Thinking / Systems Dynamics. Systems thinking encourages managers to consider their world in terms of a series of interconnected elements, rather than isolated issues. Popularised by Peter Senge in his book The Fifth Discipline the premise of systems thinking is that more effective solutions to problems can be found by considering the interrelationships of system elements, rather than treating the symptoms of a problem on a case by case basis. Systems Dynamics was invented at the Massachusetts Institute of Technology by Professor Jay Forrester as a tool for understanding complex systems, particularly where those systems are dynamic in nature. Ceneron draws upon practitioners experienced in the application of these three fields as well as the best of the crop of the currently available tools and techniques, making the benefits of our approach easily accessible to managers.